Index of Useful Terms
TYPES OF PACKAGING
The perceptions and attitudes of consumers towards an existing or proposed new product. It is very similar to brand image.
- Greyboard or Binderboard
- Corrugated cardboard (Οndulè-Flute-Welle)
A paper product with a texture that feels like fabric. Suitable for coating rigid boxes, book covers etc.
Plastic sheet suitable for creating transparency on packaging making the products visible in the eyes of the consumer.
Method of printing a digital file directly to a material (paper, sticker, etc.) Digital printing offers the opportunity of immediate response in small runs and of variable data.
Standard boxes longitudinally glued with tuck flaps that fold. Shipped flat. (Soft and corrugated box)
Pre-glued longitudinally and at the bottom. Shipped flat. It is assembled to secure (lock) the bottom. (Soft and corrugated box)
Flaps interlock to form the box. No glue is used and is assembled by multiple folding . Shipped flat. (Soft and corrugated box)
Premium packaging made of rigid cardboard covered with another thinner material (paper, fabric, etc.)
The most widely spread type of rigid box. It is made of cardboard (inner and outer part) laminated with paper, paper fabric, plastic. It consists of two separate parts: top(lid) and bottom.
It consists of two separate parts: top(lid) and bottom. Rigid 2-piece Box with a sleeve that enfolds the box. The sleeve forms a drawer, enhancing the feel of luxury and reinforcing the safety features.
Hinged Rigid Box of 2 pieces glued together. The base creates a protective flap which functions, at the same time, as cover to the tray. The tray shelters your product.
Forming the points where paper is going to fold. This happens at the same time when cutting of the boxes takes place with special blunt blades (creasing blades).
Techniques used to imprint impressed or depressed images onto paper using cliché.
Embossing is when you raise a theme (logo, image etc.) to create a 3D graphic. Debossing is the opposite of embossing. It is when you are creating an indent in the material you are using.
These techniques can be used as individual techniques or combined with offset printing.
Protective layer (coating) with water-based varnish. It creates a beautiful and discreet matte, satin or gloss finish.