Index of Useful Terms


The packaging which is in direct contact with the finished or final product (retail packaging). It is designed to stand as a separate unit for sale to the final user or consumer. Depending on the product, primary packaging can be a bottle, a can, a box etc.
Packaging that groups individual units of a product (multi-packs). Often used for display or storage purposes but it may also be sold to the final consumer as it is. Secondary packaging can be removed without altering products’ attributes and characteristics. The purpose of secondary packaging is mainly to secure primary packaging during transportation and/or display on shelves.
Tertiary or Transit Packaging facilitates the transportation of a certain amount of products, in primary or secondary packaging, to the Point of Sale. Cartons are the most common form of Tertiary packaging. Containers of road, rail, maritime and air transport are not included in this type of packaging.


A design brief is a guide describing the scope, goals, objectives and strategy of a creative project. Brief is defined by the client and is one of the most important stages of any project. A brief must include all the details that define a brand’s positioning.
It is the abstract initial idea that can be expressed visually or verbally and describes the fundamental notion of a design. It is the basis for the development of any design.
The unique bundle of associations within the minds of target customers. Describes how the customers perceive your brand.

The perceptions and attitudes of consumers towards an existing or proposed new product. It is very similar to brand image.

A layout, a diagram (2D representation) that displays all the details of a packaging project, used as the basis of the final artwork. The dieline determines the size, folding configuration, cuts, perforations and artwork for a printed package.
A wooden rectangle tool with metal blades used to create custom shapes and designs and form the package on paper or cardboard. It is a necessary tool to define folds, perforations, cuts which form your package.
A metal block with a raised theme which is going to be reproduced with hot foil stamping method.
It is a prototype. A scale or full-size model (3D representation) of your packaging created for testing and improving –if needed- before initiating full production. A mock-up includes all the necessary details of your final package.


The weight of the paper in Europe and in most countries, as specified by ISO536, is the weight -measured in grams- of a square meter of paper (g/m²). As you may already know, Α0 paper (841mm×1189mm) is defined as having an area of 1 square metre. This means, that the weight of Α0 sheet is the weight of the paper. The broadly used copier paper (the paper we all use in our office printers) weighs 80 g/m². This means, that an A4 sheet, which is equal to 1/16 of Α0 (1⁄16 m²) weighs 5 grams. “GSM” the unofficial symbol of “g/m²” (grams per square meter) is broadly used in most countries.
Types of cardboard
  • GC1
Super fine, primary wood pulp ranging from  210gr. to 400gr.
  • R
Recycled wood pulp, coated on the one side and ready to be printed. The other side is gray- coloured. From 200gr. to 650gr.
  • BR
Recycled wood pulp, coated on the one side and ready to be printed. The other side is cream-coloured. From 200gr. to 650gr.
  • Greyboard or Binderboard 
Recycled, multi-layered, solid cardboard, categorized by its thickness. From 0,8mm to 4 mm. Suitable for rigid boxes.
  • RKR
Recycled wood pulp, coated on the one side and ready to be printed. The other side is brown-coloured. From 300gr. to 450gr.
  • Brown
Brown recycled wood pulp. Both sides are brown.  From 300gr. to  450gr.
  • Laminated
Two or three paper sheets and cardboards attached (paper, recycled cardboard and corrugated cardboard).This way, we produce a custom material to satisfy any packaging need.
  • Corrugated cardboard (Οndulè-Flute-Welle)
Material with one or two cardboard layers glued together with a fluted corrugated middle sheet. Used in transit packaging, packaging of industrial products or for the development of bespoke (custom) packaging.  The material classification is defined by thickness and is symbolized by the use of letters: A,B,C,E Flute.
  • Paper fabric
    A paper product with a texture that feels like fabric. Suitable for coating rigid boxes, book covers etc.
  • PVC
    Plastic sheet suitable for creating transparency on packaging making the products visible in the eyes of the consumer.

    Printing technique in which the inked image on a printing plate is printed on a rubber cylinder and then transferred to paper or other material. It is a method with excellent results, suitable for large runs.

    Method of printing a digital file directly to a material (paper, sticker, etc.) Digital printing offers the opportunity of immediate response in small runs and of variable data.

    Pre-glued longitudinally and at the bottom. Shipped flat. It is assembled to secure (lock) the bottom. (Soft and corrugated box)

    Flaps interlock to form the box. No glue is used and is assembled by multiple folding . Shipped flat. (Soft and corrugated box)

    Premium packaging made of rigid cardboard covered with another thinner material (paper, fabric, etc.)

    The most widely spread type of rigid box. It is made of cardboard (inner and outer part) laminated with paper, paper fabric, plastic. It consists of two separate parts: top(lid) and bottom.

    It consists of two separate parts: top(lid) and bottom. Rigid 2-piece Box with a sleeve that enfolds the box. The sleeve forms a drawer, enhancing the feel of luxury and reinforcing the safety features.

    Hinged Rigid Box of 2 pieces glued together. The base creates a protective flap which functions, at the same time, as cover to the tray. The tray shelters your product.

    Forming the points where paper is going to fold. This happens at the same time when cutting of the boxes takes place with special blunt blades (creasing blades).


    Techniques used to imprint impressed or depressed images onto paper using cliché.
    Embossing is when you raise a theme (logo, image etc.) to create a 3D graphic. Debossing is the opposite of embossing. It is when you are creating an indent in the material you are using. 
    These techniques can be used as individual techniques or combined with offset printing.

    Protective layer applied after printing to protect packaging and colours (water-based varnish, UV) or to decorate and create a beautiful finish. Although transparent, it sometimes leaves paper with an extra (very light) yellowish shade.

    Protective layer (coating) with water-based varnish. It creates a beautiful  and discreet matte,  satin or gloss finish.

    Varnish instantly dried by ultraviolet (UV) light. It protects the underlying material and creates an impressive shiny coating.
    Finishing process that applies a shiny, UV varnish on specific areas of a sheet. Usually used to highlight logos, images, etc. Not suitable for small-scale features and fine areas (small letters, text, etc.)
    Protective layer applied on paper or cardboard. Used to protect paper and colours and prolongs their use. It creates a matte or glossy finish. Not suitable for paper with texture. Similar to film lamination is the inner coating of paper with Polyethylene (PE) or aluminum foil (suitable for edible goods etc.)
    A method which uses a cliché to imprint a design not with ink but by transferring aluminum foil onto material (paper, cardboard, PVC, leather, etc.) leaving a metallic finish over fine or large areas. The cliché is heated in very high temperatures (100ο C -115ο C) helping the aluminum foil to get transferred onto the material surface. Gold, silver, bronze and copper are the most popular choices of the metallic imprint.