One zipper belongs to a new style of garment. It is a full-body garment with only one zipper which extends from the neck to the crotch. The brand needed packaging that would clearly reflect the product’s concept.
A “zipper” (crocodile tear strip) on the packaging would be an element that would communicate clearly the product’s concept and boost the unboxing experience. The packaging design was followed by thorough testing to fully ensure its functionality. The product was launched in two different sizes: one for adults and one for kids.