Launching a new product on supermarket shelves is a difficult and multi-dimensional case.
ARKADIKI produces tasteful and healthful, biological teas and herbs packaged in multi-packs containing single-use tea and herb bags.
Our purpose was to emphasize the products’ attributes and draw the consumer’s attention to the product, through the design and manufacturing of a differentiated packaging conveying the products’ message.
An original but functional triangular packaging, designed in artisan style, was the answer since all competitive brands presented on supermarket shelves have chosen to use the same rectangular shapes and similar design on packaging.
No matter how the products are placed onto the shelf, because of the triangular shape, the consumer can get all the intended messages.