Hasbro, the global toys and games company, had to offer a distinct carrier bag as a press kit for the needs of the wonderful world of Play-Doh game sets.

We designed a fully ecological bag using corrugated cardboard  and laminated with  recycled cardboard. At the top of the package we designed a functional handle to facilitate grip. The box is an “American lock bottom box”.

 Offset printing was used to reproduce the colourful layout.