Prestige Press Kit

Estee Lauder assigned us to design and implement a distinctive Press Kit to present Clinique products and stand out from all other cosmetics luxury packaging.

The high prestige of this favorite brand, together with the simplicity and “purity” of its style, led us to create a safe and sturdy rigid box in a distinctive shape of a “house”.

The Press Kit, made entirely of sustainable raw materials and FSC® certified paper coming from sustainable forest management, was lined with uncoated paper in order to convey the beauty of naturalness through its characteristic texture.

The dedication of this leading brand to sustainable solutions of cosmetics luxury packaging has been the guide in both the design and the choice of materials.


Project type


Box type