Athenian Brewery
Product Launch Kit

The virtual Heineken® Silver can is the simulation of a beer in an octagonal can. This is exactly what we designed and implemented. An 8-sided can made of solid cardboard with double-sided lining of printed paper and Gloss lamination. The inner display of the Kit is designed to place a bottle and a Heineken® Silver can on a specially designed holder  using a combination of materials. The Kit secures using 3 strong, hidden magnets ensuring easy opening and safe sealing.

This creative Product Launch Kit represents accurately the virtual can and is consistent with the concept of the brand launch campaign.


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