ALCATEL was about to launch in Europe a new mid-range smartphone. For this purpose, the Company needed a VIP Press Box consistent with the brands advertising campaign and communication platform. We developed an elegant Press Box based on the campaign key message: “Dare to Shine”.

For such products “Unboxing Experience” is an integral part of the brand experience. We wanted to develop a Press Box fully differentiated from those the competitors had presented in the past. For this, we created a Luxury Box that could ergonomically incorporate all the accessories and enhance the brand’s identity.

Following the “Shine” concept, all the materials were chosen to serve this purpose. The box was wrapped with an iridescent paper creating a dazzling interplay between the box and the light. A plexiglass mirror inside completes the shining effect. The combination of materials and techniques created a minimal and classy but sensational impact. The debossed logo stamped on the lid gives an extra finishing touch.

The packaging received the Silver Award in Packaging Innovation Awards 2019.